From brand vision to brand evaluation : Strategically building and sustaining brands /

• Main Author: De Chernatony, Leslie
• Format: Book
• Language: Greek
• Published: Oxford : Butterworth-Heinemann, c2001
• Subjects: Brand name products; PRODUCT MANAGEMENT; Trademarks; ΕΠΩΝΥΜΑ ΠΡΟΪΟΝΤΑ; ΠΡΟΊΟΝΤΑ > ΜΑΝΑΤΖΜΕΝΤ
• Item Description: Published in association with the Chartered Institute of Marketing.
• Physical Description: xv 293σ. : [8]σ. of plates: εικ. ; 24εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0750646144