From brand vision to brand evaluation : Strategically building and sustaining brands /

• Main Author: De Chernatony, Leslie
• Format: Book
• Language: Greek
• Published: Oxford : Butterworth-Heinemann, c2001
• Subjects: Brand name products; PRODUCT MANAGEMENT; Trademarks; ΕΠΩΝΥΜΑ ΠΡΟΪΟΝΤΑ; ΠΡΟΊΟΝΤΑ > ΜΑΝΑΤΖΜΕΝΤ