From brand vision to brand evaluation : Strategically building and sustaining brands /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	De Chernatony, Leslie
Μορφή:	Βιβλίο
Γλώσσα:	Greek
Έκδοση:	Oxford : Butterworth-Heinemann, c2001
Θέματα:	Brand name products PRODUCT MANAGEMENT Trademarks ΕΠΩΝΥΜΑ ΠΡΟΪΟΝΤΑ ΠΡΟΊΟΝΤΑ > ΜΑΝΑΤΖΜΕΝΤ

Παρόμοια τεκμήρια

Brand new brand thinking : Brought to life by 11 experts who do ; edited by Merry Baskin and Mark Earls.
Έκδοση: (2002)

Creating powerful brands in consumer, service and industrial markets /
ανά: De Chernatony, Leslie
Έκδοση: (1998)

The essential brand book : over 100 techniques to increase brand value /
ανά: Ellwood, Iain
Έκδοση: (2002)

Competitive branding : winning in the market place with value-added brands. /
ανά: Nilson, Torsten H.
Έκδοση: (1998)

Brands laid bare : Using market research for evidence-based brand management /
ανά: Ford, Kevin
Έκδοση: (2005)

Citizen brands : putting society at the heart of your business /
ανά: Willmott, Michael
Έκδοση: (2001)

Living the brand : How to transform every member of your organization into a brand champion /
ανά: Ind, Nicholas
Έκδοση: (2004)

Brand meaning management
Έκδοση: (2015)

Brand hate στον κλάδο των παρόχων κινητής τηλεφωνίας
ανά: Γκρέκα, Μαρία
Έκδοση: (2019)

Business-to-business brand management theory, research and executive case study exercises /
Έκδοση: (2009)

Brand child : Remarkable insights into the minds of today's global kids and their relationships with brands /
ανά: Lindstrom, Martin
Έκδοση: (2004)

Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.
ανά: Perrey, Jesko
Έκδοση: (2012)

Grow the core : how to focus on your core business for brand success /
ανά: Taylor, David, 1964-
Έκδοση: (2013)

Origination : the geographies of brands and branding /
ανά: Pike, Andy, 1968-
Έκδοση: (2015)

The road to luxury : the evolution, markets and strategies of luxury brand management /
ανά: Som, Ashok, κ.ά.
Έκδοση: (2015)

Best practice cases in branding : Lessons from the world's stronger brands /
ανά: Keller, Kevin Lane
Έκδοση: (2003)

The new strategic brand management : creating and sustaining brand equity long term /
ανά: Kapferer, Jean-Noël
Έκδοση: (2004)

Designing brand identity : a complete guide to creating, building and, maintaining strong brands /
ανά: Wheeler, Alina
Έκδοση: (2006)

Harvard business review on brand management
Έκδοση: (1999)

Brand Gender Increasing Brand Equity through Brand Personality /
ανά: Lieven, Theo, κ.ά.
Έκδοση: (2018)

Σχέση μάρκας-καταναλωτή : ξαναγράφοντας το μάρκετινγκ /
ανά: Παντίδος, Κωνσταντίνος
Έκδοση: (2007)

Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry /
ανά: Chimhundu, Ranga, κ.ά.
Έκδοση: (2018)

China Branding Cases from Zhejiang /
Έκδοση: (2019)

Brands and Cultural Analysis
ανά: Berger, Arthur Asa, κ.ά.
Έκδοση: (2019)

Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /
ανά: Zheng, Jingxuan, κ.ά.
Έκδοση: (2018)

Competitive Branding Strategies Managing Performance in Emerging Markets /
ανά: Rajagopal, κ.ά.
Έκδοση: (2019)

Σύγχρονοι τρόποι προώθησης καταναλωτικών αγαθών και brand name /
ανά: Πατσουράκου, Ευθυμία
Έκδοση: (2008)

Energy Branding Harnessing Consumer Power /
ανά: Larsen, Friðrik
Έκδοση: (2017)

Brands, consumers, symbols and research / Sidney J. Levy on marketing
ανά: Levy, Sidney J.
Έκδοση: (1999)

Strategic management of technology and innovation /
ανά: Burgelman, Robert A.
Έκδοση: (2001)

SPIKE your brand ROI : how to maximize reputation and get results /
ανά: Cehrs, Adele
Έκδοση: (2015)

Personal Brand Creation in the Digital Age Theory, Research and Practice /
ανά: Grzesiak, Mateusz, κ.ά.
Έκδοση: (2018)

Advances in Luxury Brand Management
Έκδοση: (2017)

Branding for the public sector : creating, building and managing brands people will value /
ανά: Temporal, Paul
Έκδοση: (2015)

Designing Luxury Brands The Science of Pleasing Customers' Senses /
ανά: Derval, Diana, κ.ά.
Έκδοση: (2018)

Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application /
ανά: Dierks, Alexander
Έκδοση: (2017)

Luxury Brands in China and India
ανά: Atwal, Glyn, κ.ά.
Έκδοση: (2017)

Ξενοδοχειακό branding : ανάλυση και αξιολόγηση λογοτύπων
ανά: Γιακουμάτου, Πολυξένη
Έκδοση: (2022)

Firms,markets and economic change.
Έκδοση: (1995)

YouthNation : building remarkable brands in a youth-driven culture /
ανά: Britton, Matt
Έκδοση: (2015)

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