Marketing /

Marketing /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς:	Hair Joseph F., Lamb Charles, McDaniel Carl
Μορφή:	Βιβλίο
Γλώσσα:	Greek
Έκδοση:	Ohio : South-Western Publishing, 2002
Έκδοση:	6th ed.
Θέματα:	MARKETING Marketing > Management

Παρόμοια τεκμήρια

Global marketing management /
ανά: Keegan, Warren J.
Έκδοση: (2002)

Marketing management : Text and cases.

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

Database Marketing Analyzing and Managing Customers /
ανά: Blattberg, Robert C., κ.ά.
Έκδοση: (2008)

Strategic Marketing Cases in Emerging Markets
Έκδοση: (2017)

Marketing /
Έκδοση: (1993)

The business marketing course : Managing in complex networks /
ανά: Ford, David
Έκδοση: (2006)

Marketing Cases from Emerging Markets
Έκδοση: (2014)

Principles of services marketing /
ανά: Palmer, A.
Έκδοση: (2005)

Marketing.
Έκδοση: (1988)

Conversations with marketing masters /
ανά: Mazur, Laura
Έκδοση: (2007)

Services Marketing Cases in Emerging Markets An Asian Perspective /
Έκδοση: (2017)

The marketing plan/
ανά: Cohen, William A. 1937-
Έκδοση: (2006)

Services marketing management : A strategic perspective /
ανά: Kasper, Hans
Έκδοση: (2006)

Transnational Marketing and Transnational Consumers
ανά: Sirkeci, Ibrahim
Έκδοση: (2013)

Marketing Communication Policies
ανά: Busch, Rainer, κ.ά.
Έκδοση: (2007)

The marketing pathfinder : key concepts and cases for marketing strategy and decision making /
ανά: Stewart, David, 1948-
Έκδοση: (2014)

South Asian Journal of Marketing
Έκδοση: (2022)

Review of marketing research.
Έκδοση: (2013)

Marketing Wisdom
Έκδοση: (2019)

Essays by distinguished marketing scholars of the Society for Marketing Advances
Έκδοση: (2002)

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

Marketing : Concepts and strategies /
ανά: Dibb, Sally, 1963-
Έκδοση: (2006)

Business Relationship Management and Marketing Mastering Business Markets /
Έκδοση: (2015)

Marketing management : A strategic approach.
Έκδοση: (1990)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets A Companion Volume /
Έκδοση: (2017)

Apreface to marketing management /
ανά: Peter, Paul J.
Έκδοση: (2003)

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design /
ανά: Solberg Søilen, Klaus
Έκδοση: (2013)

Strategic market management /
ανά: Aaker, David A.
Έκδοση: (2007)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016)

Marketing plans : how to prepare them, how to use them /
ανά: McDonald, Malcolm
Έκδοση: (2011)

Market-Value Pricing Definitions, Concepts, and Processes for Market-Value Centric Pricing /
ανά: Steinhardt, Gabriel, κ.ά.
Έκδοση: (2019)

Foundations of Marketing
ανά: Groucutt, Jonathan
Έκδοση: (2005)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

Marketing management : A strategic decision-making approach /
ανά: Boyd, Harper W.
Έκδοση: (2002)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

Fundamentals of Business-to-Business Marketing Mastering Business Markets /
Έκδοση: (2015)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Market Entry Strategies in Eastern Europe in the Context of the European Union An Empirical Research into German Firms Entering the Polish Market /
ανά: Klug, Michael
Έκδοση: (2006)

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