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|a Moutinho, Luiz
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|a Quantitative analysis in marketing management /
|c Luiz Moutinho / Mark Goode / Fiona Davies.
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|a Chichester :
|b John Wiley & Sons,
|c c1998
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|c 23εκ.
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
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| 653 |
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|a Marketing--Management--Mathematical methods
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| 653 |
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|a MARKETING--MANAGEMENT--STATISTICAL METHODS
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| 653 |
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|a Μάρκετινγκ--Διοίκηση και οργάνωση
|x Μαθηματικά μοντέλα
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| 653 |
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|a ΜΑΡΚΕΤΙΝΓΚ--ΜΑΝΑΤΖΜΕΝΤ--ΣΤΑΤΙΣΤΙΚΕΣ ΜΕΘΟΔΟΙ
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