Παραπομπή σε μορφή APA (7η εκδ.)

O' Guinn, T. C., Allen, C. T., & Semenik, R. J. (2003). Advertising and integrated brand promotion (3rd ed.). Thomson South-Western.

Παραπομπή σε μορφή Chicago (17η εκδ.)

O' Guinn, Thomas C., Chris T. Allen, και Richard J. Semenik. Advertising and Integrated Brand Promotion. 3rd ed. Australia: Thomson South-Western, 2003.

Παραπομπή σε μορφή MLA (8th εκδ.)

O' Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. 3rd ed. Thomson South-Western, 2003.