APA (7th ed.) Citation

O' Guinn, T. C., Allen, C. T., & Semenik, R. J. (2003). Advertising and integrated brand promotion (3rd ed.). Thomson South-Western.

Chicago Style (17th ed.) Citation

O' Guinn, Thomas C., Chris T. Allen, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 3rd ed. Australia: Thomson South-Western, 2003.

MLA (8th ed.) Citation

O' Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. 3rd ed. Thomson South-Western, 2003.