Advertising and integrated brand promotion /

• Main Author: O' Guinn, Thomas C.
• Other Authors: Allen, Chris T., Semenik, Richard J.
• Format: Book
• Language: Greek
• Published: Australia : Thomson South-Western, c2003
• Edition: 3rd ed.
• Subjects: ADVERTISING; Advertising media planning; ΔΙΑΦΗΜΙΣΗ; Μάρκετινγκ πωλήσεων; ΠΡΟΩΘΗΣΗ ΠΡΟΙΟΝΤΟΣ; Διαφήμιση > Εμπόριο