Brand new brand thinking : Brought to life by 11 experts who do ; edited by Merry Baskin and Mark Earls.

• Other Authors: Baskin Merry, Earls Mark
• Format: Book
• Language: Greek
• Published: London : Kogan Page, 2002
• Subjects: Advertising > Brand name products; Brand name products
• Physical Description: x ,212σ. : εικ. ; 24εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφικές παραπομπές (σ.204-205) και ευρετήριο
• ISBN: 0749436786