The global market : Developing a strategy to manage across borders ; John Quelch, Rohit Deshpande, editors.

• Other Authors: Deshpande, Rohit, Quelch, John A.
• Format: Book
• Language: English
• Published: San Francisco : Jossey-Bass, c2004
• Edition: 1st ed.
• Series: Jossey-Bass business & management series
• Subjects: Export marketing > Management; Globalization; International business enterprises > Marketing; Παγκοσμιοποίηση
• Physical Description: viii, 424 σ. : εικ. ; 24 εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφία και ευρετήριο.
• ISBN: 0787968579