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|a The global market :
|b Developing a strategy to manage across borders ; John Quelch, Rohit Deshpande, editors.
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|a 1st ed.
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|a San Francisco :
|b Jossey-Bass,
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|a viii, 424 σ. :
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|a Jossey-Bass business & management series
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|a Περιλαμβάνει βιβλιογραφία και ευρετήριο.
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|a Export marketing
|x Management
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| 650 |
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|a Globalization
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|a International business enterprises
|x Marketing
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| 650 |
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|a Παγκοσμιοποίηση
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|a Deshpande, Rohit
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|a Quelch, John A.
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