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|a Aaker, David A.
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|a Strategic market management /
|c David A. Aaker.
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|a 8th ed.
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|a Hoboken, NJ :
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|c c2008
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|a xii, 322 σ. :
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|a Περιλαμβάνει βιβλιογραφία και ευρετήριο.
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