Brands laid bare : Using market research for evidence-based brand management /

• Main Author: Ford, Kevin
• Format: Book
• Language: English
• Published: Chichester, West Sussex, England : John Wiley & Sons, c2005
• Subjects: Brand name products > Management; Marketing research; Μάρκετινγκ
• Item Description: Περιλαμβάνει ευρετήριο.
• Physical Description: viii, 158 σ. : εικ. ; 24 εκ.
• ISBN: 0470012838