Brands laid bare : Using market research for evidence-based brand management /

Brands laid bare : Using market research for evidence-based brand management /

Bibliographic Details
Main Author: Ford, Kevin
Format: Book
Language:English
Published: Chichester, West Sussex, England : John Wiley & Sons, c2005
Subjects:
Brand name products > Management
Marketing research
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ΒΚΠ - Μεσολόγγι: BSC

Holdings details from ΒΚΠ - Μεσολόγγι: BSC
Call Number: 658.8 FOR
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