Strategic market relationships : from strategy to implementation /

• Main Author: Donaldson, Bill, 1948-
• Other Authors: O'Toole, Tom, 1966-
• Format: Book
• Language: English
• Published: Chichester, England : Wiley, c2007
• Edition: 2nd ed.
• Subjects: Business networks; Industrial management; Relationship marketing; Strategic alliances (Business); ΒΙΟΜΗΧΑΝΙΚΟ ΜΑΡΚΕΤΙΝΓΚ
• Physical Description: xiv, 269 σ.. : εικ. ; 24 εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφία και ευρετήριο.
• ISBN: 0470028807; 9780470028803