Foundations of marketing /

• Main Author: Pride, William M.
• Other Authors: Ferrell, O. C.
• Format: Book
• Language: English
• Published: Boston : Houghton Mifflin Company, c2009
• Edition: 3rd ed.
• Subjects: MARKETING; Μάρκετινγκ:Διοίκηση επιχειρήσεων