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|a Hoyer, Wayne D.
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| 245 |
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|a Consumer behavior /
|c Wayne D. Hoyer, Deborah J. MacInnis.
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| 250 |
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|a 4rd ed
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| 260 |
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|a Boston :
|b Houghton Mifflin,
|c c2007
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| 300 |
|
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|a xxiv, 531 σ. :
|b διαγ., χάρ. ;
|c 27 εκ.
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| 504 |
|
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|a Περιλαμβάνει βιβλιογραφία και ευρετήριο.
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| 650 |
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0 |
|a Consumer behavior
|
| 650 |
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4 |
|a Καταναλωτική συμπεριφορά
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|a MacInnis, Deborah J.
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