APA (7th ed.) Citation

Kumar, V., & Reinartz, W. J. (2006). Customer relationship management: A database approach. Wiley.

Chicago Style (17th ed.) Citation

Kumar, V., and Werner J. Reinartz. Customer Relationship Management: A Database Approach. Hoboken, N.J.: Wiley, 2006.

MLA (8th ed.) Citation

Kumar, V., and Werner J. Reinartz. Customer Relationship Management: A Database Approach. Wiley, 2006.

Warning: These citations may not always be 100% accurate.