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|a Kumar, V.,
|d 1957-
|9 197848
|e συγγραφέας.
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| 245 |
1 |
0 |
|a Customer relationship management :
|b a database approach /
|c V. Kumar, Werner J. Reinartz.
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|a Hoboken, N.J. :
|b Wiley,
|c c2006.
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|a xxiv, 323 σ. :
|b εικ. ;
|c 26 εκ.
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
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|a Διαχείριση πελατειακών σχέσεων
|9 157934
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| 700 |
1 |
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|a Reinartz, Werner J.
|9 197849
|e συγγραφέας.
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|2 ddc
|c BK
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|c ΜΠΟΥΡΑΣ
|d 2023-05
|
