APA (7th ed.) Citation

Anderson, R. E., Dubinsky, A. j., & Mehta, R. (1991). Personal selling: Building customer relationships and partnerships. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Anderson, Rolph E., Alan j. Dubinsky, and Rajiv Mehta. Personal Selling: Building Customer Relationships and Partnerships. Boston: Allyn and Bacon, 1991.

MLA (8th ed.) Citation

Anderson, Rolph E., et al. Personal Selling: Building Customer Relationships and Partnerships. Allyn and Bacon, 1991.