Cases in consumer behavior /

• Corporate Author: Hougton Mifflin Company
• Format: Book
• Language: English
• Published: Boston : Houghton Mifflin Company, c2004
• Subjects: Consumer behavior; Marketing research; ΕΡΕΥΝΑ ΑΓΟΡΑΣ; Καταναλωτική συμπεριφορά
• Physical Description: x 182 σ. : πίν. ; 24 εκ.
• ISBN: 0618441557