APA (7th ed.) Citation

Assael, H. (2007). Consumer behavior: A strategic approach. Houghton Miffin Company.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior: A Strategic Approach. Boston: Houghton Miffin Company, 2007.

MLA (8th ed.) Citation

Assael, Henry. Consumer Behavior: A Strategic Approach. Houghton Miffin Company, 2007.

Warning: These citations may not always be 100% accurate.