Marketing research /

• Main Author: Parasuraman, A.
• Other Authors: Grewal, Dhruv, Krishnan, R.
• Format: Book
• Language: English
• Published: U.S.A. : Houghton Mifflin Company, c2007
• Edition: 2nd ed.
• Subjects: Marketing research; Μάρκετινγκ > Λήψη αποφάσεων