APA (7th ed.) Citation

Bernstein, J. S., & Kotler, P. (2007). Arts marketing insights: The dynamics of building and retaining performing arts audiences. Jossey-Bass.

Chicago Style (17th ed.) Citation

Bernstein, Joanne Scheff, and Philip Kotler. Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences. San Francisco: Jossey-Bass, 2007.

MLA (8th ed.) Citation

Bernstein, Joanne Scheff, and Philip Kotler. Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences. Jossey-Bass, 2007.