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|a Bernstein, Joanne Scheff,
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|a Arts marketing insights :
|b The dynamics of building and retaining performing arts audiences /
|c Joanne Scheff Bernstein ; Foreword by Philip Kotler.
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|a 1st ed.
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|c c2007
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|a xx, 294 σ. ;
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
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