Kasper, H., Gabbott, M., & Helsdingen, P. v. (2006). Services marketing management: A strategic perspective (2nd ed.). John Wiley & Sons.
Chicago Style (17th ed.) CitationKasper, Hans, Mark Gabbott, and Piet van Helsdingen. Services Marketing Management: A Strategic Perspective. 2nd ed. Chichester: John Wiley & Sons, 2006.
MLA (8th ed.) CitationKasper, Hans, et al. Services Marketing Management: A Strategic Perspective. 2nd ed. John Wiley & Sons, 2006.
Warning: These citations may not always be 100% accurate.