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|a Kasper, Hans
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|a Services marketing management :
|b A strategic perspective /
|c Hans Kasper ; Piet van Helsdingen ; Mark Gabbott.
|
250 |
|
|
|a 2nd ed.
|
260 |
|
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|a Chichester :
|b John Wiley & Sons,
|c c2006
|
300 |
|
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|a xvii, 554 σ. :
|b εικ. ;
|c 26 εκ.
|
500 |
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|a Subtitle on 1999 ed.: An international perspective.
|
504 |
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
|
650 |
|
0 |
|a Customer services
|x Marketing
|x Management
|
650 |
|
0 |
|a Service industries
|x Marketing
|x Management
|
700 |
1 |
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|a Gabbott, Mark
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700 |
1 |
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|a Helsdingen, Piet van
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