Services marketing management : A strategic perspective /

Services marketing management : A strategic perspective /

Bibliographic Details
Main Author: Kasper, Hans
Other Authors: Gabbott, Mark, Helsdingen, Piet van
Format: Book
Language:English
Published: Chichester : John Wiley & Sons, c2006
Edition:2nd ed.
Subjects:
Customer services > Marketing > Management
Service industries > Marketing > Management

ΒΚΠ - Μεσολόγγι: BSC

Holdings details from ΒΚΠ - Μεσολόγγι: BSC
Call Number: 658.822 KAS
Copy 1 Available

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