Services marketing management : A strategic perspective /

Services marketing management : A strategic perspective /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Kasper, Hans
Άλλοι συγγραφείς:	Gabbott, Mark, Helsdingen, Piet van
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Chichester : John Wiley & Sons, c2006
Έκδοση:	2nd ed.
Θέματα:	Customer services > Marketing > Management Service industries > Marketing > Management

Παρόμοια τεκμήρια

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The financial services marketing handbook : tactics and techniques that produce results /
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Service design for business : a practical guide to optimizing the customer experience /
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Services Marketing Cases in Emerging Markets An Asian Perspective /
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Quality services and experiences in hospitality and tourism /
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Intercultural Service Encounters Cross-cultural Interactions and Service Quality /
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Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things /
ανά: Weinman, Joe, 1958-
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The experience : the 5 principles of Disney service and relationship excellence /
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Marketing plans for services : a complete guide /
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Journal of Tourism, Heritage & Services Marketing
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Competitiveness Creation and Maintenance in the Postal Services Industry A Lithuanian Case Study /
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Strategic Management of Professional Service Firms Theory and Practice /
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The industrial market research handbook.
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Service-Ability : Create a Customer Centric Culture and Achieve Competitive Advantage.
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New Business Models and Value Creation: A Service Science Perspective
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