Services marketing management : A strategic perspective /

Services marketing management : A strategic perspective /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Kasper, Hans
Άλλοι συγγραφείς:	Gabbott, Mark, Helsdingen, Piet van
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Chichester : John Wiley & Sons, c2006
Έκδοση:	2nd ed.
Θέματα:	Customer services > Marketing > Management Service industries > Marketing > Management

Παρόμοια τεκμήρια

Complaint Management and Channel Choice An Analysis of Customer Perceptions /
ανά: Garding, Stefan, κ.ά.
Έκδοση: (2015)

Marketing εστιατορίου : Για ποιούς λόγους φεύγουν οι πελάτες και δεν ξανάρχονται... και τι μπορείτε να κάνετε γι'αυτό /
ανά: Πρωτοπαπαδάκης, Ιωάννης Ν.
Έκδοση: (2005)

The financial services marketing handbook : tactics and techniques that produce results /
ανά: Ehrlich, Evelyn, 1950-
Έκδοση: (2012)

Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2017)

Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2017)

Services Marketing Cases in Emerging Markets An Asian Perspective /
Έκδοση: (2017)

Service design for business : a practical guide to optimizing the customer experience /
ανά: Reason, Ben, 1972-, κ.ά.
Έκδοση: (2016)

Quality services and experiences in hospitality and tourism /
Έκδοση: (2018)

Trade tales : decoding customers' stories /
Έκδοση: (2017)

Intercultural Service Encounters Cross-cultural Interactions and Service Quality /
ανά: Sharma, Piyush, κ.ά.
Έκδοση: (2019)

Services markeing : Integrating customer focus across the firm /
ανά: Zeithaml, Valarie A.
Έκδοση: (2003)

Strategic Marketing Cases in Emerging Markets
Έκδοση: (2017)

Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation /
ανά: Blunt, Carolyn, 1976-
Έκδοση: (2013)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets A Companion Volume /
Έκδοση: (2017)

Quality of service : making it really work.
Έκδοση: (1994)

Outsourcing and Offshoring Business Services
Έκδοση: (2017)

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things /
ανά: Weinman, Joe, 1958-
Έκδοση: (2015)

Marketing plans for services : a complete guide /
ανά: McDonald, Malcolm, κ.ά.
Έκδοση: (2011)

The experience : the 5 principles of Disney service and relationship excellence /
ανά: Loeffler, Bruce, κ.ά.
Έκδοση: (2015)

You've been framed : how to reframe your wealth management business and renew client relationships /
ανά: Sclafani, Ray, 1968-
Έκδοση: (2015)

The Relationship Marketer Rethinking Strategic Relationship Marketing /
ανά: Hougaard, Søren, κ.ά.
Έκδοση: (2009)

Effective Complaint Management The Business Case for Customer Satisfaction /
ανά: Stauss, Bernd, κ.ά.
Έκδοση: (2019)

Journal of Tourism, Heritage & Services Marketing
Έκδοση: (2017)

Fabeld service : ordinary acts, extraordinary outcomes /
ανά: Sanders, Betsy
Έκδοση: (1995)

Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies /
Έκδοση: (2015)

Competitiveness Creation and Maintenance in the Postal Services Industry A Lithuanian Case Study /
ανά: Pilinkienė, Vaida, κ.ά.
Έκδοση: (2017)

Strategic Management of Professional Service Firms Theory and Practice /
ανά: Kaiser, Stephan, κ.ά.
Έκδοση: (2011)

Managing service level quality across wireless and fixed networks /
ανά: Massam, Peter
Έκδοση: (2003)

Managing services marketing : text and readings /
ανά: Bateson, John E. G.
Έκδοση: (1999)

Service orientation : winning strategies and best practices /
ανά: Allen, Paul
Έκδοση: (2006)

Design like Apple : seven principles for creating insanely great products, services, and experiences /
ανά: Edson, John, 1966-
Έκδοση: (2012)

Meeting customer needs /
ανά: Smith, Ian
Έκδοση: (2003)

The industrial market research handbook.
Έκδοση: (1987)

Cross-Cultural Personal Selling Agents’ Competences in International Personal Selling of Services /
ανά: Antczak, Anna, κ.ά.
Έκδοση: (2017)

Service-Ability : Create a Customer Centric Culture and Achieve Competitive Advantage.
ανά: Robson, Kevin
Έκδοση: (2012)

New Business Models and Value Creation: A Service Science Perspective
Έκδοση: (2013)

Managing Consumer Services Factory or Theater? /
Έκδοση: (2014)

Service Business Costing Cost Accounting Approach for the Service Industry /
ανά: Baum, Markus B.
Έκδοση: (2013)

Nuanced Account Management Driving Excellence in B2B Sales /
ανά: Shankar, Bala, κ.ά.
Έκδοση: (2018)

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