APA (7th ed.) Citation

Aaker, D. A., Day, G., & Kumar, V. (2007). Marketing research (9th ed.). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., G. Day, and V. Kumar. Marketing Research. 9th ed. Hoboken, NJ: Wiley, 2007.

MLA (8th ed.) Citation

Aaker, David A., et al. Marketing Research. 9th ed. Wiley, 2007.

Warning: These citations may not always be 100% accurate.