Strategic market management /

• Main Author: Aaker, David A.
• Other Authors: McLoughlin, Damien
• Format: Book
• Language: English
• Published: Hoboken : Wiley, c2007
• Edition: European ed.
• Subjects: Marketing > management
• Item Description: Περιλαμβάνει ευρετήριο.
• Physical Description: xii, 354 σ. ; 24 εκ.
• ISBN: 9780470059