Rethinking marketing : Developing a new understading of markets /

• Main Author: Hakansson, Hakan, 1947-
• Other Authors: Harrison, Debbie, Waluszewski, Alexandra
• Format: Book
• Language: English
• Published: Hoboken : Wiley : c2004
• Subjects: Marketing > Congresses
• Item Description: "This book is the result of the seminar that was held in May 2003 in Oslo".
• Physical Description: x, 281 σ. : εικ. ; 25 εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0470021470