APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (2007). Marketing research (7th ed.). Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research. 7th ed. Hoboken: Wiley, 2007.

MLA (8th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research. 7th ed. Wiley, 2007.

Warning: These citations may not always be 100% accurate.