Essentials of marketing research /

Essentials of marketing research /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Kumar, V.
Άλλοι συγγραφείς:	Aaker, David A., Day, George S.
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	New York : Wiley, c2002
Έκδοση:	2nd ed.
Θέματα:	Marketing research

Παρόμοια τεκμήρια

Marketing research : An applied orientation /
ανά: Malhotra, Naresh K.
Έκδοση: (1999)

Marketing research /
ανά: Aaker, David A.
Έκδοση: (2007)

Review of marketing research.
Έκδοση: (2013)

Marketing research /
ανά: Parasuraman, A.
Έκδοση: (2007)

International marketing research /
ανά: Craig, C. Samuel
Έκδοση: (2005)

Marketing research : An applied approach /
ανά: Kinnear, Thomas C.
Έκδοση: (1996)

The handbook of mobile market research : tools and techniques for market researchers /
ανά: Poynter, Ray
Έκδοση: (2014)

Marketing research essentials /
ανά: McDaniel, Carl D.
Έκδοση: (2001)

Research Methodology in Marketing Theory Development, Empirical Approaches and Philosophy of Science Considerations /
ανά: Eisend, Martin, κ.ά.
Έκδοση: (2019)

International marketing research /
ανά: Craig, C. Samuel
Έκδοση: (2000)

Measurement and research methods in international marketing
Έκδοση: (2011)

Reviving traditions in research on international market entry
Έκδοση: (2003)

Marketing research : хAn иapplied approach.
Έκδοση: (1991)

Marketing research /
ανά: Chisnall, Peter
Έκδοση: (2005)

Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights /
Έκδοση: (2017)

Field guide to case study research in business-to-business marketing and purchasing
Έκδοση: (2014)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

Market Research The Process, Data, and Methods Using Stata /
ανά: Mooi, Erik, κ.ά.
Έκδοση: (2018)

Marketing research.
Έκδοση: (1998)

Exploring marketing research /
ανά: Zikmund, William G.
Έκδοση: (2003)

Qualitative Consumer and Marketing Research The Asian Perspectives and Practices /
ανά: Nuttavuthisit, Krittinee, κ.ά.
Έκδοση: (2019)

Marketing research : within a changing information environment /
ανά: Hair, Joseph F.
Έκδοση: (2006)

Marketing Cases from Emerging Markets
Έκδοση: (2014)

Marketing of Scientific and Research Organizations
Έκδοση: (2015)

Shopper marketing and the role of in-store marketing
Έκδοση: (2014)

Advanced Methods for Modeling Markets
Έκδοση: (2017)

NIM Marketing Intelligence Review
Έκδοση: (2022)

Journal of Marketing and Consumer Behaviour in Emerging Markets
Έκδοση: (2018)

The industrial market research handbook.
Έκδοση: (1987)

Database Marketing Analyzing and Managing Customers /
ανά: Blattberg, Robert C., κ.ά.
Έκδοση: (2008)

GfK Marketing Intelligence Review
Έκδοση: (2015)

Business to business market research : understanding and measuring business markets /
ανά: McNeil, Ruth
Έκδοση: (2005)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

Market Entry Strategies in Eastern Europe in the Context of the European Union An Empirical Research into German Firms Entering the Polish Market /
ανά: Klug, Michael
Έκδοση: (2006)

Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making /
ανά: Leeflang, Peter S.H, κ.ά.
Έκδοση: (2015)

Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Έκδοση: (2018)

Business Relationship Management and Marketing Mastering Business Markets /
Έκδοση: (2015)

Qualitative consumer research /
Έκδοση: (2017)

Technologies and markets /
ανά: Verschuur, J. J. (Jan J.)
Έκδοση: (1984)

Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /
ανά: Ingwer, Mark
Έκδοση: (2012)

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