APA (7th ed.) Citation

Upshaw,L. (1995). Bulding brand idenntity: A strategy for succes in a hostile marktplace. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Upshaw,L. Bulding Brand Idenntity: A Strategy for Succes in a Hostile Marktplace. New York: John Wiley & Sons, 1995.

MLA (8th ed.) Citation

Upshaw,L. Bulding Brand Idenntity: A Strategy for Succes in a Hostile Marktplace. John Wiley & Sons, 1995.

Warning: These citations may not always be 100% accurate.