APA (7th ed.) Citation

REICHHELD,FREDERICK. (1996). The loyalty effect: The hidden force behind growth profits and lasting value. Harvard business school.

Chicago Style (17th ed.) Citation

REICHHELD,FREDERICK. The Loyalty Effect: The Hidden Force Behind Growth Profits and Lasting Value. Boston: Harvard business school, 1996.

MLA (8th ed.) Citation

REICHHELD,FREDERICK. The Loyalty Effect: The Hidden Force Behind Growth Profits and Lasting Value. Harvard business school, 1996.

Warning: These citations may not always be 100% accurate.