APA (7th ed.) Citation

Kotler, P. (1997). Marketing management: Analysis,planning,implementation,and control (9η εκδ.). Prencite Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: Analysis,planning,implementation,and Control. 9η εκδ. New Jersey: Prencite Hall, 1997.

MLA (8th ed.) Citation

Kotler, Philip. Marketing Management: Analysis,planning,implementation,and Control. 9η εκδ. Prencite Hall, 1997.