APA (7th ed.) Citation

Assael, H. (1994). Consumer behavior and marketing action (5η.). ITP.

Chicago Style (17th ed.) Citation

Assael, H. Consumer Behavior and Marketing Action. 5η. Ohio: ITP, 1994.

MLA (8th ed.) Citation

Assael, H. Consumer Behavior and Marketing Action. 5η. ITP, 1994.

Warning: These citations may not always be 100% accurate.