APA (7th ed.) Citation

Stewart, M. (1996). Keep the right customers: The key steps to profitable customer retention. McGraw -Hill.

Chicago Style (17th ed.) Citation

Stewart, M. Keep the Right Customers: The Key Steps to Profitable Customer Retention. London: McGraw -Hill, 1996.

MLA (8th ed.) Citation

Stewart, M. Keep the Right Customers: The Key Steps to Profitable Customer Retention. McGraw -Hill, 1996.

Warning: These citations may not always be 100% accurate.