APA (7th ed.) Citation

Churchill, G., & Peter, P. (1998). Marketing: Creating value for customers (2nd ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Churchill, G., and P. Peter. Marketing: Creating Value for Customers. 2nd ed. Boston: Irwin/McGraw-Hill, 1998.

MLA (8th ed.) Citation

Churchill, G., and P. Peter. Marketing: Creating Value for Customers. 2nd ed. Irwin/McGraw-Hill, 1998.