Burgelman, R. A., Maidique, M. A., & Wheelwright, S. C. (2001). Strategic management of technology and innovation (3rd ed.). McGraw-hill/Irwin.
Chicago Style (17th ed.) CitationBurgelman, Robert A., Modesto A. Maidique, and Steven C. Wheelwright. Strategic Management of Technology and Innovation. 3rd ed. Boston: McGraw-hill/Irwin, 2001.
MLA (8th ed.) CitationBurgelman, Robert A., et al. Strategic Management of Technology and Innovation. 3rd ed. McGraw-hill/Irwin, 2001.
Warning: These citations may not always be 100% accurate.