Etzel, M. J., Stanton, W. J., & Walker, B. J. (2001). Marketing (12th edition.). McGraw-Hill/Irwin.
Chicago Style (17th ed.) CitationEtzel, Michael J., William J. Stanton, and Bruce J. Walker. Marketing. 12th edition. Boston: McGraw-Hill/Irwin, 2001.
MLA (8th ed.) CitationEtzel, Michael J., et al. Marketing. 12th edition. McGraw-Hill/Irwin, 2001.
Warning: These citations may not always be 100% accurate.