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|a Etzel, Michael J.
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|a Marketing /
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|a 12th edition
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|a Boston :
|b McGraw-Hill/Irwin,
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
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|a MΑΡΚΕΤΙΝΓΚ
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|a Stanton, William J.
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|a Walker, Bruce J.
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