APA (7th ed.) Citation

Jobber, D. (2001). Principles and practice of marketing (3 ed.). Mc Graw-Hill.

Chicago Style (17th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 3 ed. London: Mc Graw-Hill, 2001.

MLA (8th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 3 ed. Mc Graw-Hill, 2001.