Apreface to marketing management /

• Main Author: Peter, Paul J.
• Other Authors: Donnelly, James H.
• Format: Book
• Language: Greek
• Published: Boston : McGraw-Hill, c2003
• Edition: 9th ed.
• Series: The Irwin / McGraw-Hill series in marketing
• Subjects: Marketing > management
• Physical Description: xiv , 280σ. ; 28εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0071198717; 0072466588