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|a Peter, Paul J.
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245 |
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|a Apreface to marketing management /
|c J. Paul Peter , James H. Donelly.
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250 |
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|a 9th ed.
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260 |
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|a Boston :
|b McGraw-Hill,
|c c2003
|
300 |
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|a xiv , 280σ. ;
|c 28εκ.
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490 |
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|a The Irwin / McGraw-Hill series in marketing
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504 |
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
|
650 |
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|a Marketing
|x management
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700 |
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|a Donnelly, James H.
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