Apreface to marketing management /

Apreface to marketing management /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Peter, Paul J.
Άλλοι συγγραφείς:	Donnelly, James H.
Μορφή:	Βιβλίο
Γλώσσα:	Greek
Έκδοση:	Boston : McGraw-Hill, c2003
Έκδοση:	9th ed.
Σειρά:	The Irwin / McGraw-Hill series in marketing
Θέματα:	Marketing > management

Παρόμοια τεκμήρια

Global marketing management /
ανά: Keegan, Warren J.
Έκδοση: (2002)

Marketing management : Text and cases.

Marketing management : A strategic approach.
Έκδοση: (1990)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

Marketing management : strategies and programs.

Strategic market management /
ανά: Aaker, David A.
Έκδοση: (2007)

Managing in Recovering Markets
Έκδοση: (2015)

Marketing knowledge management : Managing knowledge in market oriented companies /
ανά: Troilo, Gabriele
Έκδοση: (2006)

Services marketing management : A strategic perspective /
ανά: Kasper, Hans
Έκδοση: (2006)

Marketing management : A strategic decision-making approach /
ανά: Boyd, Harper W.
Έκδοση: (2002)

Management & Marketing
Έκδοση: (2009)

Business Relationship Management and Marketing Mastering Business Markets /
Έκδοση: (2015)

Marketing-management : ανάλυση, σχεδιασμός, έλεγχος, υλοποίηση /
ανά: Καμπούρης, Δημήτριος
Έκδοση: (2005)

Strategic marketing channel management.
Έκδοση: (1992)

Marketing management : text and cases.
Έκδοση: (1997)

Marketing management : A relationship approach /
ανά: Hollensen, Svend
Έκδοση: (2003)

Marketing management : analysis, planning, implementation, and control /
ανά: Kotler, Philip
Έκδοση: (1991)

Strategic marketing management : planning, implementation and control.
Έκδοση: (1992)

Quantitative analysis in marketing management /
ανά: Moutinho, Luiz
Έκδοση: (1998)

Database Marketing Analyzing and Managing Customers /
ανά: Blattberg, Robert C., κ.ά.
Έκδοση: (2008)

Business Project Management and Marketing Mastering Business Markets /
Έκδοση: (2016)

International Review of Management and Marketing
Έκδοση: (2011)

Airline marketing and management /
ανά: Shaw, Stephen
Έκδοση: (2004)

Political Marketing and Management in Ghana A New Architecture /
Έκδοση: (2017)

Aerospace Marketing Management A Handbook for the Entire Value Chain /
ανά: Malaval, Philippe, κ.ά.
Έκδοση: (2014)

Marketing management : providing, communicating and delivering value.
Έκδοση: (1995)

Marketing /
Έκδοση: (2002)

The business marketing course : Managing in complex networks /
ανά: Ford, David
Έκδοση: (2006)

Wine Tourism Destination Management and Marketing Theory and Cases /
Έκδοση: (2019)

Management and Marketing of Wine Tourism Business Theory, Practice, and Cases /
Έκδοση: (2019)

Strategic marketing channel management : instructor's manual accompany.
Έκδοση: (1992)

Supply Chain Design and Management for Emerging Markets Learning from Countries and Regions /
Έκδοση: (2015)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

Revue Internationale du Marketing et Management Stratégique
Έκδοση: (2020)

Essential mathematics for market risk management /
ανά: Hubbert, Simon
Έκδοση: (2012)

Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /
ανά: Döscher, Kristian
Έκδοση: (2014)

International marketing management.
Έκδοση: (1996)

Marketing.
Έκδοση: (1988)

Revue Marocaine de Recherche en Management et Marketing
Έκδοση: (2018)

The business marketing course : managing in complex networks /
ανά: Ford, David
Έκδοση: (2002)

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