Παραπομπή σε μορφή APA (7η εκδ.)

Kotler, P. (1991). Marketing management: Analysis, planning, implementation, and control (7th ed.). Prentice-Hall.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Englewood Cliffs: Prentice-Hall, 1991.

Παραπομπή σε μορφή MLA (8th εκδ.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Prentice-Hall, 1991.