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|a Kotler, Philip
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245 |
1 |
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|a Marketing management :
|b analysis, planning, implementation, and control /
|c Philip Kotler.
|
250 |
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|a 7th ed.
|
260 |
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|a Englewood Cliffs :
|b Prentice-Hall,
|c c1991
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300 |
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|a 756σ. :
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|a ANALYSIS
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