APA (7th ed.) Citation

McGraw-Hill, Kinnear, T. C., & Taylor, J. R. (1991). Marketing research: хAn иapplied approach (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill, Thomas C. Kinnear, and James R. Taylor. Marketing Research: хAn иapplied Approach. 4th ed. New York: McGraw-Hill, 1991.

MLA (8th ed.) Citation

McGraw-Hill, et al. Marketing Research: хAn иapplied Approach. 4th ed. McGraw-Hill, 1991.