Marketing research : хAn иapplied approach.

• Corporate Author: McGraw-Hill
• Other Authors: Kinnear, Thomas C., Taylor, James R.
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c1991
• Edition: 4th ed.
• Series: McGraw-Hill series in marketing
• Subjects: Marketing; RESEARCH; ΑΓΟΡΑ; ΔΙΟΙΚΗΣΗ; ΕΡΕΥΝΑ; ΕΡΕΥΝΑ ΑΓΟΡΑΣ; Οργάνωση